Each Business has its own identity and its products are identifying by their brand name. A brand is a name, a symbol, or a logo that allows differentiating one product from the other. In the pharma industry, Brand names held the most important place in terms of health safety. The brand name is the attribute of a product after its quality and packing from the end user’s point of view. The world recognizes brand names for its quality, efficiency, and reliability. Pharma brands such as Vicks, Iodex, Lipitor, Crocin, Corex, and Gleevac are kept in the first aid box in almost all homes. Why Pharma drugs are rejected? The No 1 reason is of rejection of drugs is that the Food and Drug Administration does not want the brand names to be too similar when prescriptions are filled. The concern is that the prescribed drug can be confused with another, which could cause serious medical problems. It involves not just the spelling of the name, but also its pronunciation and appearance when writt...